Lead Generation · Singapore
Lead gen that actually looks good. And converts.
I build complete lead generation systems on Meta for service-based businesses in Singapore — the ads, the copy, the landing page. One brain. Nothing disconnected.
3 audits available this month · No charge, no obligation
The problem
Most lead gen is broken before the first ad even runs.
It's not the budget. It's not the platform. It's the gaps between the pieces.
The boosted post
You put money behind a post and hope it finds the right people. It doesn't.
The siloed agency
A strategist writes a brief. A copywriter writes the ad. A developer builds the page. Nobody talks to each other.
The disconnected funnel
The ad says one thing. The landing page says another. The prospect arrives confused — and leaves.
The solution
One system. Built and run by one person.
The person who writes your ad is the same person who builds your landing page and runs your campaign. The persuasion holds from the first second to the moment someone fills in the form.
The ad
Scripted, directed, and edited for one purpose: stopping the scroll and earning attention.
The copy
Every word carries the same argument — from the first frame of the video to the headline on the page.
The landing page
Designed to earn trust and move someone from curious to convinced. Not a template. Not stock photos.
The campaign
Audience strategy, campaign structure, daily monitoring, and optimisation based on what the data actually says.
The offer
Lead Generation System
$2,500/month · 3-month minimum
Month 1
Build the system
- — Ad account audit or setup from scratch
- — One high-converting landing page (copy, design, build)
- — 3 short-form video ads (scripted, directed, edited)
- — Campaign structure, audience strategy, and launch
Months 2–3
Run and optimise
- — Full Meta ads management, daily monitoring
- — Creative refreshes based on performance data
- — Landing page A/B testing and tweaks
- — Monthly performance report + bi-weekly check-in
Every 3 months
Full creative refresh
- — 3 new short-form video ads to reset and test fresh angles
- — Keeps the system alive and responsive to market shifts
Not included: Ad spend (min. $1,500/month recommended, separate from retainer), Google Ads, organic social, full website builds, lead closing.
About
Zahidah Abdul Gaffar
3+ years in performance marketing. 2+ years in creative and content. NZAG Studio is where the two meet.
Most agencies separate the people who think strategically from the people who create. That gap is where the message gets lost. I don't have that gap — because I'm the strategist, the copywriter, the creative director, and the media buyer.
When everything comes from one brain, the story holds from the first frame of the ad to the moment someone submits their details.
What this means for you
No briefing documents lost in translation
No creative that contradicts the campaign strategy
No account manager sitting between you and the work
One person who knows your business end-to-end
FAQ
Questions you're probably thinking.
Why $2,500/month — isn't that expensive? +
Compare it to hiring a copywriter, videographer, media buyer, and developer separately. You'd spend 3–4x that before anyone had even launched the first ad. $2,500 is one flat fee for the entire system, built and run by the same person.
Why one person and not a full agency? +
Because siloed teams are where messages die. When the strategist, the copywriter, and the developer are different people, the brief travels through too many hands. I write the ad copy knowing exactly what the landing page says — because I write both.
How long until I see results? +
Month 1 is the build. You won't have meaningful data until the campaign is live and has run for a few weeks. Realistically, evaluate performance at the end of Month 2. That's why the minimum is 3 months — anything shorter isn't enough runway to test, learn, and optimise.
What if the ads don't work? +
No ad campaign comes with a guarantee — anyone who tells you otherwise is lying. What I can guarantee is that every decision is data-driven, every creative is purpose-built, and you get a clear picture of what's working and what isn't every month. We optimise based on what the numbers actually say.
Why a 3-month minimum? +
Because good lead gen takes time. Month 1 is building. Month 2 is learning. Month 3 is where the optimisations compound and the system starts performing. Stopping at Month 1 is like planting a seed and digging it up to check if it's growing.
Ready to fix your lead gen?
Let me look at what you're running right now.
I'll go through your ad account, your landing page, your setup — and walk you through exactly what I'd fix and why. 30 minutes. No charge. No obligation.
3 audits available this month